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Morinaga distributed 20,000 special loyalty cards to visitors of its flagship Tokyo shop
September 27, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
SMARTRAC N.V. announced that its BullsEye Near Field Communication (NFC) tags were used in an innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and Morinaga. The promotion, executed in August 2013 at the confectioner’s Diver City Tokyo Plaza shop, demonstrates the effectiveness and benefits to use NFC-technology for enhanced and sustainable customer engagement and customer loyalty. “The marketing campaign in Tokyo used Aquabit Spirals’ 02020 marketing model (offline to o...
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